IBM at Wimbledon 2009

August 9th, 2009 by admin

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Jay Dykes takes a look at what IBM do to help AELTC run a traditional, yet technologically advanced tournament, including some exciting mobile applications, new this year and set to change the way people experience sporting events in the future. IBM has worked with the Club since 1990 and has developed a deep understanding of the Club’s culture, brand and values, ensuring that growth initiatives and changes are always in tune with its on-going mission to blend tradition with innovation to …